Our Story


hiking and camping with dogs in colorado. Outdoor gear and supplies

Hi there!

We're Roll Dog Survival, a small, family owned outdoor brand based in Colorado. 

Two years ago, my husband Johnny and I decided to venture across the country, leaving our "stable" employment and started Roll Dog Survival, an outdoor brand for people who enjoy hiking and camping with dogs. It was a challenge to say the least. We wanted to create a career for ourselves that allowed us to be outdoors, travel, live a deliberate, grateful and fulfilling life. It may seem like a lot to ask of a job but we're the creators, right?

The biggest challenge was taking the risk. We'd both grown comfortable collecting our $35,000+ salaries, but we were very unhappy with the quality of our lives. We didn't know how to run a business but began planning and developing our dream job, and here it is!

The Survival collection symbolizes the unbreakable bond between hikers, bikers, climbers and their trail pups. The bracelets and collars each feature a whistle, fire starter, emergency knife, compass and 550 parachute cord. The 550 is derived from the fact it’s rated to hold 550 lbs. In an emergency situation the collars and bracelets can be unraveled and used to repair torn or broken equipment, secure a splint for an injury, rig a pulley system – the possibilities are endless. 

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Are you looking to carry Roll Dog Survival gear in your store? We'd love to chat.